Conversion Rate Optimization
How conversion optimization works
Conversion Rate Optimization is the process of increasing website leads and sales without spending money on attracting more visitors by reducing your visitor "bounce rate". Some test methods enable one to monitor which headlines, images and content help one convert more visitors into customers.
There are several approaches to conversion optimization with two main schools of thought prevailing in the last few years. One school is more focused on testing as an approach to discover the best way to increase a website, a campaign or a landing page conversion rates. The other school is focused more on the pretesting stage of the optimization process. In this second approach, the optimization company will invest a considerable amount of time understanding the audience and then creating a targeted message that appeals to that particular audience. Only then willing to deploy testing mechanisms to increase conversion rates.
Consider the below packages:
| Conversion Rate Optimization:- | |||
| Packages |
CRO-1
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CRO-2
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CRO-1-3
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| Monthly Cost : | $500 | $750 | $1000 |
| Hourly Rate | $25 per hour | $23 per hour | $20 per hour |
| Total Man Hours | 20 hour | 33 hour | 50 hour |
| Total Cost (Three Months contract) | $1500 | $2250 | $3000 |
| Landing Page Design | 1 Page | 2 Page | 4 Page |
| Landing Page Implementation |
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| A/B Testing |
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| Multivariant Testing |
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| Google Website Optimizer |
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| Persona (Visitors) Analysis |
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| Information Architecture |
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| Page Layout & Design |
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| Call To Action |
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| Credibility & Trust Symbol |
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| Click Heatmaps |
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| Sales Funnel Optimization |
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| Website Conversion Optimization |
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| Monthly Report |
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| Advanced Analytics Report |
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| Email & Chat |
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| Telephone |
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