Facebook & Twitter Marketing
Facebook & Twitter marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.
It takes 6 to 8 months to get results from Search Engine Optimization and increase visibility on the internet. However, business owners do not have the time or patience to wait for 6 months. The solution is to use Web 2.0 or Social Media Optimization techniques to get some quick traffic. Social Media sites like You Tube, FaceBook, MySpace, Flickr.com have huge traffic. But you need experts who can help take advantage of these websites to market your business. There are thousands of Social Media websites, but you need to select the best sites which can get you your desired audience.
Consider these packages:
| Facebook and Twitter (Social) Marketing Packages:- | |||
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| Monthly Cost : | $250 | $500 | $600 |
| Hourly Rate | $20 per hour | $19 per hour | $18 per hour |
| Total Cost (Three Months contract) | $750 | $1500 | $1800 |
| Facebook Fan Page & Twitter Account Creation |
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| Profile Content Writing (content to be picked from your website) |
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| Total Facebook Fans (Three months) | 90 | 180 | 300 |
| Total Twitter Followers (Three Months) | 90 | 180 | 300 |
| Content for Postings and Tweets |
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| Keyword based postings and tweets |
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| Total Postings / Tweets | 5 per week | 10 per week | 15 per week |
| Custom Twitter Background |
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| Facebook Photo Album |
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| Facebook Video Uploads |
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| Third Party Twitter Apps |
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| Facebook FBML Page |
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| Facebook Apps | at an additional cost of $1000 | at an additional cost of $1000 | at an additional cost of $1000 |
| Replying / ReTweeting (Networking) |
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Facebook Quiz / Polls ( third party application) |
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| Reporting ( Weekly) |
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| Advance Analytics |
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| Email & Chat |
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| Telephone |
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