Epic Technology Group

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser's website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

Consider the below packages:
 

PPC Management Packages PPC-1 PPC-2 PPC-3 PPC-4 Monthly Cost $234 $459 $672 $780 Hourly Rate $ 18 $ 17 $ 16 $ 15 Total Man Hours 13 30 42 52 Set up Fees $ 0 $ 0 $ 0 $ 0 Initializing the Project Initial Consultation Initial Call Setup Account Setup Conversion Code Consultation Campaign Optimization Keyword Research & Bid Management 1000 2000 5000 Unlimited Negative Keywords A/B Ad Copy Testing Geo- Targeting Local Search Campaigns (If Applicable) Conversion Tracking Other Activities Image Ads 1 3 5 Landing Page Consultation 1 3 5 Website Optimizer (If Applicable) Click Fraud Support Google Analytics Basic Setup Profile Setup Advanced Setup Consultation Funnel Tracking Consultation Analysis & Monitoring           Reports Weekly Report Monthly Report Advanced Reports Customer Support Email Support Chat Support Conference Call / Telephone 1 2 4

NOTE: Fees paid to Epic Technology Group do not include monthly click charges that will be billed directly to you by Google AdWords or Yahoo Search Marketing or Microsoft adCenter or any other Pay Per Click Engine selected by client. The charges specified in table are based on per search engine and per website.